Milano Cortina 2026 will be a Games unlike any that has come before. It will mark a return to a truly “winter” experience. But beyond the snow covered peaks, northern Italy is being transformed into a Winter Olympic celebration across a mix of unique destinations: Milano, Bormio, Cortina, Val di Fiemme, Livigno and Anterselva will all host the Games.
The 2026 setting shifts from Parisian architecture to the natural grandeur of the Italian mountains and intimate valley towns.
campaigns offer a fully invested brand access to our entire Olympic network for custom messaging, brand integration and activation.
helps brands to focus on a specific platform, single language or to partner in the content space when they do not have Olympic campaigns of their own.
models provide category ownership and association to our coverage when a brand’s objectives are best achieved through segment, sport, show or studio exposure.
Produced features are the cornerstone of our Olympic Games coverage. They are effective in Partner, Sponsored or Titled content integration. When a brand, its message, or shared attributes are showcased in a feature content series there is an increase in awareness and affinity. Each series is customized with a set of branded assets designed to meet partner goals.
Branded dynamic animations to link a partner to a Segment or Series. Most effective for a new brand, less effective in social and digital content.
Shorter branded dynamic animations embedded into content for increased visibility across all platforms. Essential in the social and digital space.
Branded dynamic animations to link a partner to a Segment or Series. Traditional tool to deliver large format logo, text and verbal brand tagline.
Optimized for maximum impact, our customized digital experiences engage and captivate, creating bespoke digital and social content that showcases your brand and connects audiences to the stories we are telling together.
These campaigns are tailored specifically for each platform, driving growth and achieving your KPIs to reach your campaign goals.
In addition to the opportunities outlined above, there are many proven and developing ways to integrate into CBC Radio-Canada’s award winning Olympic coverage.
Together with our partners, we develop purposeful programming and launch ambitious ad campaigns that inspire Canadians and showcase the magic of the Olympic Games. As Canada’s public broadcaster, CBC Radio-Canada is at its best when events are unfolding live, playing out on an International scale and of significant interest to Canadians.
There are enhanced ways to directly link partner campaigns to live sport, specific athletes or premium events to target your audience by interest, region or time of day. With an integrated omni-channel approach, partners can strategically extend campaigns into the CBC Radio-Canada ecosystem in a variety of ways with the support of our world-class Olympic Games content team. Strategic use of both ad placement and content integration increases the power of the message against desired metrics.
Research conducted by IMI pre/post Olympic games, indicates that a combination of brandsell and content integration on CBC platforms produced greater results in the areas of brand recognition and consideration when compared to brandsell only.
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Highlighting the seamless brand integration and immersive digital and social experiences of past Olympic partner campaigns across all CBC platforms.
For a decade now, CBC Radio-Canada’s production team has been leading the way in comprehensive, multi-platform content campaigns. Each edition of the Olympic Games since Sochi 2014, we refine our content strategy to seek the perfect complement to our world class live Olympic Games coverage. From concept to execution, we excel in creating broadcast, digital and social experiences that meet the needs of a changing audience. Our purpose-driven approach and proven strategy have earned the trust of a wide range of motivated partners.
Each Games cycle we develop a higher standard in our content campaigns. We are proud to showcase some of our recent partnership work in a case study format. We thank these valued partners for allowing their work with us to be included.
With over 20 years in the media and sports world, Joe joined CBC/Radio-Canada in March of 2019 as Director of Sales and Partnership Marketing. His passion for sports has brought him to lead the efforts for the biggest show on earth "The Olympics" where he hopes to bring his expertise to find partners a spotlight in the Olympic Games.
With 17 years in sponsorship marketing, Lise is an expert in strategic brand partnerships in the sports industry. Known for cultivating high-impact relationships with top brands, she leverages her deep knowledge of sponsorship and professional sports to drive results. Since joining CBC/Radio Canada in 2018, Lise has focused on elevating sponsorship marketing within the Olympic property, establishing herself as a trusted partner to influential brands. Her results-driven approach, excellence in managing sponsorship complexities, and skill in creating narratives that resonate with fans make her a standout leader in connecting brands with sports audiences.
Chris is proud to have played a role in CBC's Olympic coverage for every Olympiad since Atlanta in 1996 when he was a writer for our news coverage of those Centennial Games. Currently, Chris leads CBC Radio-Canada’s Olympic Partnership and Strategy file having completed a decade as the Executive Producer of CBC’s Olympic Games coverage for the five games from Sochi 2014 through Beijing 2022. He still finds the Olympic story fascinating and is a champion of the content we create and the stories we tell of Canada’s remarkable athletes.
