Milano Cortina 2026

Olympic fandom in Canada is unrivaled

nearly 7 in 10 Canadians are fans, with excitement for Milano Cortina 2026 already matching the buzz around FIFA World Cup 2026.

IMI Research 2024
Omega
  • Days
  • Hours
  • Minutes
  • Seconds
NHL Players return to the Winter Olympic Games
Ski Mountaineering events added to program
4 New Women's Events (Total 50)
  • Freestyle Dual Moguls
  • Ski Jumping Large Hill
  • Luge Doubles
  • Mountaineering Sprint
  • Integrate
  • Integrate
  • Integrate
  • Integrate

Integrate into
our platforms

The Olympic Games on CBC Radio-Canada present a unique opportunity for brands to increase the impact of their ad campaigns through strategic integration of partnership content. Our creative agency approach creates 360° content solutions to capitalize on CBC’s national reach across broadcast, digital and social platforms.

We tell stories that resonate with Canadians. And we work with partners in different ways to help them connect with their target audience.

Partnership Content

campaigns offer a fully invested brand access to our entire Olympic network for custom messaging, brand integration and activation.

Sponsored Content

helps brands to focus on a specific platform, single language or to partner in the content space when they do not have Olympic campaigns of their own.

Naming and Titling

models provide category ownership and association to our coverage when a brand’s objectives are best achieved through segment, sport, show or studio exposure.

Custom
Features

Produced features are the cornerstone of our Olympic Games coverage. They are effective in Partner, Sponsored or Titled content integration. When a brand, its message, or shared attributes are showcased in a feature content series there is an increase in awareness and affinity. Each series is customized with a set of branded assets designed to meet partner goals.

Digital &
Social Media

Optimized for maximum impact, our customized digital experiences engage and captivate, creating bespoke digital and social content that showcases your brand and connects audiences to the stories we are telling together.

These campaigns are tailored specifically for each platform, driving growth and achieving your KPIs to reach your campaign goals.

Custom Digital
Experiences

Ours

Toyota 2024

Ours

BetRivers 2024
Visa 2022
Graphics

List of all content integration opportunities

In addition to the opportunities outlined above, there are many proven and developing ways to integrate into CBC Radio-Canada’s award winning Olympic coverage.

  • Presenting Sponsorship of a specific sport or event
  • Stories, headlines, results based Update Desk segment
  • In-Games highlight or sport replay package
  • Expert studio analysis segment
  • Graphic based Info content
  • Data and results based feature or segment
  • Personality specific content (star panel or special guests)
  • Digital content or Feature series
  • Original digital programs (Extra Hour, Social Stadium)
  • Music and performance content
  • In-Games real-time content (fan reaction, in-venue experience)
  • Advertise
  • Advertise
  • Advertise
  • Advertise

Commercial
Side by Side

In 2024, the IOC relaxed design restrictions for commercial side-by-sides, which were previously restricted in size, format and frequency. CBC Radio-Canada increased brandsell visibility and continues to offer our partners more flexibility to create a premium value customized commercial opportunity within our live sport coverage.

Squeeze
Backs

Familiar in North American sports broadcasting, Squeeze Backs allow branding and messaging a share of screen without obscuring the 16x9 format of the live camera coverage. The IOC Squeeze Back guidelines have been relaxed in order for CBC Radio-Canada, and our partners, to be more creative within live sport coverage.

Paid
Social Ads

CBC Radio-Canada offers a comprehensive suite of amplified programs, providing brands with an opportunity to reach a vast audience beyond CBC's organic fans and followers. By leveraging paid social media content, including sponsored posts, in-feed ads on TikTok, promoted tweets, boosted Facebook posts, and promoted Instagram stories, brands can maximize their visibility and extend their reach across social media platforms. This approach allows brands to target specific demographics or interests, connecting with potential customers and followers, making it a powerful way to drive brand awareness and engagement.

More ways
to advertise

  • Broadcast
    15 / 30 / 60 seconds
    promos
    Custom creative
    billboards
    Closed
    captioning
    Standard
    commercial
  • Digital
    Standard and premium
    display ad units
    Daily homepage
    takeovers
    Video
    pre-roll
    Native ad
    display

Achieve Stronger Results

Brands that leverage content integration in conjunction with commercial brandsell have the ability to boost their market recognition and increase the likelihood to buy.

Research conducted by IMI pre/post Olympic games, indicates that a combination of brandsell and content integration on CBC platforms produced greater results in the areas of brand recognition and consideration when compared to brandsell only.

Increase in
likelihood to
purchase from a
specific brand
0
Increase in unaided
brand recognition
0
  • Our Work
  • Our Work
  • Our Work
  • Our Work

For a decade now, CBC Radio-Canada’s production team has been leading the way in comprehensive, multi-platform content campaigns. Each edition of the Olympic Games since Sochi 2014, we refine our content strategy to seek the perfect complement to our world class live Olympic Games coverage. From concept to execution, we excel in creating broadcast, digital and social experiences that meet the needs of a changing audience. Our purpose-driven approach and proven strategy have earned the trust of a wide range of motivated partners.

Each Games cycle we develop a higher standard in our content campaigns. We are proud to showcase some of our recent partnership work in a case study format. We thank these valued partners for allowing their work with us to be included.

Check out some of our
recent campaigns below:

  • Our Team
  • Our Team
  • Our Team
  • Our Team
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